As you think about your new business, you must create a way to make your business stand out in the minds of potential customers/clients. And you must describe your products or services to make people want to come in and buy. You must create a Unique Selling Proposition (USP).
The most important thing to remember about a USP is "benefits,
not features." Focus on benefits to your potential customers, not the great features you think are really cool. The technical aspects of your products are great, but your customers are more concerned with whether the product or service is what they need or want.
For example,
if you are selling shoes, don't describe the way they were made, talk about how they will make the customer feel sexy, or comfortable. Focus on:
- How the product/service will solve a problem
- How this will change the person
- How the product/service will improve the person's life
Creating a USP is one of the most difficult parts of a business plan, but one of the most important. You will need to keep working on getting it right, so you know how to market your products or services.
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